Binny AI Chatbot Case Study
A public recycling chatbot for Auckland
Binny is a waste reduction chatbot built by Appy for Auckland Council and Visy Recycling.
It helps Aucklanders work out how to sort unwanted items correctly before disposal, giving people a quick answer at the moment they need it.
Used by more than 10,000 people
After one year in public use, Binny had chatted with more than 10,000 unique users across Android, iOS and Facebook Messenger.
- Android users:
- 5,326
- iPhone users:
- 2,592
- Facebook Messenger users:
- 2,190
- Total unique users:
- 10,108
From recycling question to useful answer
Binny shows the kind of work Appy is built for: take a public or business problem, design a simple user journey and deliver software that can be used outside a demo environment.
The same thinking applies to customer support tools, internal knowledge assistants, workflow automations and AI products that need clear guardrails around real users.